(0 reviews)
Hardcover, 288 pages
English language
Published Feb. 7, 2000 by Little, Brown and Company.
Subjects
- Advertising
- Business strategy
- Social Psychology
- Context effects (Psychology)
- Psychology
- Sociology
- Advertising & Promotion
- Marketing - General
- Psychology & Psychiatry / Social Psychology
- Contagion (Social psychology)
- Sociology - General
- Causation