For years, Thad Beaumont has been writing books under the pseudonym George Stark. When a journalist threatens to expose Beaumont's pen name, the author decides to go public first, killing off his pseudonym. Stark isn't content to be dispatched that easily, though. Beaumont's alter ego comes to life and begins to stalk those responsible for his demise. The police suspect Beaumont is responsible for these violent crimes. (source)
Stark
"The dark half"
This book might be part of the Heyne Allgemeine Reihe, Nr. 01/8269 series.

Stephen King: Stark (Paperback, German language, 1989, Wilhelm Heyne)
Paperback, 522 pages
German language
Published Jan. 6, 1989 by Wilhelm Heyne.