Winning the story wars

why those who tell--and live--the best stories will rule the future

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Jonah Sachs: Winning the story wars (2012, Harvard Business Review Press)

English language

Published Feb. 17, 2012 by Harvard Business Review Press.

ISBN:
978-1-4221-4356-8
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OCLC Number:
865508283

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2 editions

Subjects

  • Social media
  • Psychology
  • Consumers
  • Psychological aspects
  • Social aspects
  • Marketing
  • Storytelling

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