How to measure anything

finding the value of "intangibles" in business

English language

Published Nov. 11, 2007 by John Wiley & Sons.

ISBN:
978-0-470-11012-6
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Read it With Something In Mind

If you manage people or projects at work, or if you try to help someone who does, you'll have to justify things to other people - bosses, employees, the public... This book can help you figure out how to justify things to people - with evidence. Read it with one of those problems in mind - especially if it seems like you can't possibly measure the thing you're interested in.

Subjects

  • Intangible property -- Valuation.