Firstly, the writing style needs improvement. It is outdated since Plato's time and comes off as condescending. This is the epitome of mansplaining. ​ However, the content is good, primarily focused on transforming a small business into an enterprise. The author's approach is to act as an enterprise, even if the business is still small. Similar to the concept presented in "Buy Back Your Time", the emphasis is on envisioning the end goal and working backward from there. ​ Another significant idea is to create systems (in line with Luhmann's system theory) to alleviate the need for individuals to constantly think about the process and ensure reliable results. Much of this approach can be found in the ISO 9001.