Reviews and Comments

I was recommended this book as a technical guide on sales for technical people, and in this regard, I found it most fitting. It clarified some old clichés and recommends that first, you find out what your customer needs by asking Situation Questions, the S in SPIN. These questions aim to identify the customer's current situation and where they are experiencing problems, the P. Once you understand the customer's situation and problems, try to grasp the implications of these problems and make sure the customer understands them - but only for problems for which you have solutions. Now present your product as the solution to their problems. By doing so, you meet the customer's Needs. However, it would help if you were aware that the problem the customer has must be a need, not just a preference. Problems can be transformed into needs if the implication step is done accurately. This approach is excellent, in my opinion, if you want to establish a rapport with the customer, where you listen to and try to genuinely help them, rather than only selling something.

The "End and The Death" is the first volume in a two-part conclusion to the epic 62-book series known as the Horus Heresy. To fans of Warhammer, this book requires no introduction. It is a true masterpiece.

For those unacquainted with the world of Warhammer 40,000, the story takes place in the year 30,000, when the Emperor of Mankind creates genetically engineered superhumans to help him reunite Earth and conquer the galaxy. The creation of these superhumans is a result of the Emperor's use of ancient and forgotten technologies, as well as alien technologies and the mysterious energy known as the Warp.

Ships equipped with a Warp-Drive can travel faster than the speed of light, but the Warp is not an empty realm. The Warp, through with the ships travel, is a dimension teeming with beings that connect to human emotions and give them shape. These beings, or perhaps the emotions themselves, become the catalyst for the Horus Heresy when the Emperor double-crosses them, and they seek to reclaim what they were promised - and more. The Warp's influence corrupts the superhumans and their brethren, sparking a bitter conflict that pits brother against brother.

The line between the Warp and reality is shattered, and millions of demonic entities are unleashed, while the Emperor sits on the golden throne, an ancient device that allows him to control the Warp and prevent a full-blown invasion of the galaxy. However, as he sits in silence, people begin to lose faith in him, and a rebellion fueled by the Warp and demonic forces breaks out, engulfing the galaxy in flames.

While the story may appear to be a typical tale of order versus chaos, it is also a tragic one, filled with flawed characters and heartbreaking moments. The Emperor, once thought to be invincible, is revealed to be imperfect. The superhumans, despite their incredible power, succumb to the Warp's influence. The Horus Heresy is a tale of epic proportions, a fight for the fate of the galaxy, and it is written with the utmost seriousness. However, it is also a story to be read with a twinkle in your eye, as it grips you and makes you root for one side or the other.